Brookfield Craft Center Social Media Associate
Brookfield Craft Center is a non-profit fine craft center dedicated to teaching and preserving the skills of fine craftsmanship since 1952.
My role as the Social Media Associate was to meet the marketing needs of the Center wherever need be; management and design of content on all socials, curated marketing emails, filming/editing promo videos, print design, etc.
A Tradition of Excellence Print Material
2021, 2023
PHOTOGRAPHY
PRINT
BRANDING
I curated a selection of faculty work being shown in the Annual exhibition, choosing to capture the intricacies of each piece. I wanted members to see the detail and feel inclined to see our show in person.
Class Promotional Web Reel
2022
VIDEO
SOCIAL
Creating short form video content was a must to engage followers not only on social media, but for retaining web visitors on the Craft Center website. These reels were aimed to highlight the unique educational experience students would gain from just one day in the specialized craft studios.
Summer Youth Program Promo Posts
2022-2023
SOCIAL
ILLUSTRATION
PHOTOGRAPHY
To promote our Summer Youth Program, we wanted to highlight different classes and students in the midst of their work, and to create simple but iconic imagery to accompany short copy on our paid ads.
BCC 46th Annual Holiday Sale Postcard
2023
PRINT
PHOTOGRAPHY
ILLUSTRATION
To highlight our artisan-made goods, I and the gallery director staged a shoot featuring goods of every teachable craft at the Center. Our goal was to get a wide audience of artisans interested in our Holiday Sale.