Danielle Wassmer is a multidisciplinary designer.  👀


Info

Work
  SA/LD @ Central
     Ruthe Boyea Women’s Center
     Brookfield Craft Center
     Student Projects

Art

Resume


SA/LD @ Central Graphic Designer
The Department of Student Activities & Leadership Development provides meaningful involvement opportunities which foster Central students’ personal growth and strength of character through club training, mentorship, and engagement in co-curricular activities.

I was the go-to designer for the SA/LD department and student-led organizations on campus for logos, posters, social media posts, videos, merchandise, and print collateral.



Central Involvement Fair Swag
2024

MERCH
ILLUSTRATION
The purpose of the Involvement Fair at Central is to engage the student body in participating in club activities. With a growing population of on-campus students and 100+ clubs, I knew that creating punchy, playful merchandise with illustrative icons would help students decide how they wanted to get involved.



Central Branded Club Logos
2024-2025

LOGO
BRANDING
In 2023, Central recieved a massive brand revamp from the Institutional Marketing Dept., setting new guidelines for official University marketing materials. My role allowed me to revamp various student organization’s logos and branding using the new precedent.



Maternal Health Advocacy Club
2024-2025

LOGO
BRANDING
MERCH
I designed the logo, secondary logos, and colour palette for The Maternal Health Advocacy Club to be feminine, gentle, and respectable. Volunteer shirt designs using secondary logos were produced for their annual Blood Drive.



SA/LD Social Media Posts
2024-2025

SOCIAL
ILLUSTRATION
Social posts were created to connect students to events across campus and SA/LD sponsored trips. I wanted to make every graphic eye-catching while retaining legibility for mobile screens.